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Pitch Up and Play!

Pitch Up is Australia's first
online sports booking platform
focussed on providing fair access

About Pitch Up

PitchUp creates more active, inclusive and connected communities through sport and recreation by empowering more young people, particularly women and girls, to participate in sport and feel more connected to their local communities.

 

We believe everyone should have an equal opportunity to play sport and reach their potential. In December 2015, the Victorian Government published a report that revealed this isn't always the case. The report shed light on gender inequality in sports and recreation whilst also outlining a way forward, to help change and improve sport and recreation for all involved. Fast-forward almost 10 years and while progress has been made, there's still more we can do!

 

By curating safe, accessible and fit-for-purpose facilities and enabling community teams and individuals to book with ease, PitchUp helps athletes, particularly help women and girls, all over Australia to participate and fulfil their sporting goals. Whether you're a seasoned pro or just starting out, you too can Pitch Up and play! 

Girls Soccer Team

 

Case Study: PitchUp and Knox United FC

 

Background: Knox United FC, a community soccer club, has been dedicated to nurturing local talent, especially among young girls. However, by early 2024, the club faced a critical challenge—there simply weren’t enough training facilities to accommodate the rising number of registrations.

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The Challenge: With their current fields at full capacity, Knox United FC was at risk of turning away eager young players. This posed a serious threat to the club’s mission of promoting inclusivity and expanding the sport for local youth.

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The Solution: Enter PitchUp. Using its innovative platform, PitchUp connected Knox United FC with underutilized sports fields at Rowville Secondary College, providing a simple, efficient way to secure the additional space they desperately needed.

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Implementation: PitchUp’s platform delivered:

  • Access to More Fields: Rowville’s sports grounds were the perfect fit.

  • Ease of Booking: Simple, streamlined facility booking.

  • Flexible Scheduling: Tailored training times to accommodate new players.

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Results: With PitchUp’s support, Knox United FC expanded its capacity, allowing them to:

  • Accommodate 40% More Players: Welcoming more young athletes than ever.

  • Boost Community Engagement: Strengthening ties and inclusivity.

  • Enhance Player Development: Providing more opportunities for skill growth.

  • ​Knox United Coach, Felice Lomuto:  "Thank you to Pitch Up! Our players now have better training facilities to help our young girls to develop and grow!"

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Looking Forward: PitchUp’s partnership with Knox United FC showcases how unlocking school facilities can drive community sports. Together, they’re ensuring more young players get the chance to train and thrive.​​

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